<\/p>\n
Objetivos SMART<\/strong><\/h4>\nPara definir objetivos de forma adecuada, podemos recurrir a la metodolog\u00eda SMART<\/strong>.<\/p>\nEl concepto SMART<\/strong> fue creado y publicado en 1981 por George T. Doran a trav\u00e9s de una publicaci\u00f3n titulada \u201cThere\u2019s a S.M.A.R.T. way to write management\u2019s goals and objectives\u201d<\/i> en la revista Management Review<\/i>.<\/p>\nSeg\u00fan esta metodolog\u00eda, para que los objetivos sean SMART<\/strong>, deben ser: espec\u00edficos, medibles, alcanzables, relevantes y temporales.<\/p>\n![\"\"](\"https:\/\/scoring.es\/magazine\/wp-content\/uploads\/2025\/07\/Graficos-30-300x138.png\")
<\/p>\n
Ejemplos de objetivos que NO SON SMART<\/strong>:<\/p>\n\n- Aumentar las ventas;<\/li>\n
- Aumentar el n\u00famero de clientes fidelizados;<\/li>\n
- Posicionar la empresa como la mejor de su sector.<\/li>\n<\/ul>\n
Ejemplos de objetivos SMART<\/strong>:<\/p>\n\n- Aumentar un 5\u202f% las ventas respecto al a\u00f1o anterior;<\/li>\n
- Aumentar un 3\u202f% el n\u00famero de clientes que repite la compra online del producto X;<\/li>\n
- Aumentar un 10\u202f% la cuota de mercado;<\/li>\n
- Reducir el tiempo de respuesta a las reclamaciones por correo electr\u00f3nico a un m\u00e1ximo de 24 horas.<\/li>\n<\/ul>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Es extremadamente importante que la definici\u00f3n de objetivos forme parte de la estrategia de las empresas. Para definir objetivos m\u00e1s acertados, debe partirse de una estrategia que los respalde. Los objetivos son los resultados que la empresa pretende alcanzar. En su definici\u00f3n, debemos garantizar que los objetivos sean SMART.<\/p>\n","protected":false},"author":62,"featured_media":1111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-1110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestion"],"yoast_head":"\n
La importancia de definir objetivos SMART - SCORING Magazine<\/title>\n<meta name=\"description\" content=\"A defini\u00e7\u00e3o de objetivos \u00e9 crucial para a estrat\u00e9gia das empresas. Para definir objetivos deve utilizar os objetivos SMART.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scoring.es\/magazine\/la-importancia-de-definir-objetivos-smart\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La importancia de definir objetivos SMART - SCORING Magazine\" \/>\n<meta property=\"og:description\" content=\"A defini\u00e7\u00e3o de objetivos \u00e9 crucial para a estrat\u00e9gia das empresas. Para definir objetivos deve utilizar os objetivos SMART.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scoring.es\/magazine\/la-importancia-de-definir-objetivos-smart\/\" \/>\n<meta property=\"og:site_name\" content=\"SCORING Magazine\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-28T15:35:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/scoring.es\/magazine\/wp-content\/uploads\/2025\/07\/capas-artigos-25-scaled.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Redacci\u00f3n SCORING\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redacci\u00f3n SCORING\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/scoring.es\/magazine\/la-importancia-de-definir-objetivos-smart\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/scoring.es\/magazine\/la-importancia-de-definir-objetivos-smart\/\"},\"author\":{\"name\":\"Redacci\u00f3n SCORING\",\"@id\":\"https:\/\/scoring.es\/magazine\/#\/schema\/person\/8736bc4e1f39ab794ba8abf397cd9637\"},\"headline\":\"La importancia de definir objetivos SMART\",\"datePublished\":\"2025-07-28T15:35:39+00:00\",\"dateModified\":\"2025-07-28T15:35:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/scoring.es\/magazine\/la-importancia-de-definir-objetivos-smart\/\"},\"wordCount\":215,\"publisher\":{\"@id\":\"https:\/\/scoring.es\/magazine\/#organization\"},\"image\":{\"@id\":\"https:\/\/scoring.es\/magazine\/la-importancia-de-definir-objetivos-smart\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/scoring.es\/magazine\/wp-content\/uploads\/2025\/07\/capas-artigos-25-scaled.png\",\"articleSection\":[\"Gesti\u00f3n\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/scoring.es\/magazine\/la-importancia-de-definir-objetivos-smart\/\",\"url\":\"https:\/\/scoring.es\/magazine\/la-importancia-de-definir-objetivos-smart\/\",\"name\":\"La importancia de definir objetivos SMART - SCORING Magazine\",\"isPartOf\":{\"@id\":\"https:\/\/scoring.es\/magazine\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/scoring.es\/magazine\/la-importancia-de-definir-objetivos-smart\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/scoring.es\/magazine\/la-importancia-de-definir-objetivos-smart\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/scoring.es\/magazine\/wp-content\/uploads\/2025\/07\/capas-artigos-25-scaled.png\",\"datePublished\":\"2025-07-28T15:35:39+00:00\",\"dateModified\":\"2025-07-28T15:35:39+00:00\",\"description\":\"A defini\u00e7\u00e3o de objetivos \u00e9 crucial para a estrat\u00e9gia das empresas. Para definir objetivos deve utilizar os objetivos SMART.\",\"breadcrumb\":{\"@id\":\"https:\/\/scoring.es\/magazine\/la-importancia-de-definir-objetivos-smart\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/scoring.es\/magazine\/la-importancia-de-definir-objetivos-smart\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/scoring.es\/magazine\/la-importancia-de-definir-objetivos-smart\/#primaryimage\",\"url\":\"https:\/\/scoring.es\/magazine\/wp-content\/uploads\/2025\/07\/capas-artigos-25-scaled.png\",\"contentUrl\":\"https:\/\/scoring.es\/magazine\/wp-content\/uploads\/2025\/07\/capas-artigos-25-scaled.png\",\"width\":2560,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/scoring.es\/magazine\/la-importancia-de-definir-objetivos-smart\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/scoring.es\/magazine\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La importancia de definir objetivos SMART\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/scoring.es\/magazine\/#website\",\"url\":\"https:\/\/scoring.es\/magazine\/\",\"name\":\"Scoring Magazine\",\"description\":\"La revista efectivamente sobre gesti\u00f3n\",\"publisher\":{\"@id\":\"https:\/\/scoring.es\/magazine\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/scoring.es\/magazine\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/scoring.es\/magazine\/#organization\",\"name\":\"Scoring Magazine\",\"url\":\"https:\/\/scoring.es\/magazine\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/scoring.es\/magazine\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/scoring.pt\/magazine\/wp-content\/uploads\/2022\/11\/logo-site-heacer-RETINA.png\",\"contentUrl\":\"http:\/\/scoring.pt\/magazine\/wp-content\/uploads\/2022\/11\/logo-site-heacer-RETINA.png\",\"width\":361,\"height\":93,\"caption\":\"Scoring Magazine\"},\"image\":{\"@id\":\"https:\/\/scoring.es\/magazine\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/scoring.es\/magazine\/#\/schema\/person\/8736bc4e1f39ab794ba8abf397cd9637\",\"name\":\"Redacci\u00f3n SCORING\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/scoring.es\/magazine\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3c36d8baf90683e8cfb720bc203bdfcd4c0ed330c85a5b664742a8985036fc78?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3c36d8baf90683e8cfb720bc203bdfcd4c0ed330c85a5b664742a8985036fc78?s=96&d=mm&r=g\",\"caption\":\"Redacci\u00f3n SCORING\"},\"url\":\"https:\/\/scoring.es\/magazine\/author\/redaccion-scoring\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La importancia de definir objetivos SMART - SCORING Magazine","description":"A defini\u00e7\u00e3o de objetivos \u00e9 crucial para a estrat\u00e9gia das empresas. Para definir objetivos deve utilizar os objetivos SMART.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/scoring.es\/magazine\/la-importancia-de-definir-objetivos-smart\/","og_locale":"es_ES","og_type":"article","og_title":"La importancia de definir objetivos SMART - SCORING Magazine","og_description":"A defini\u00e7\u00e3o de objetivos \u00e9 crucial para a estrat\u00e9gia das empresas. Para definir objetivos deve utilizar os objetivos SMART.","og_url":"https:\/\/scoring.es\/magazine\/la-importancia-de-definir-objetivos-smart\/","og_site_name":"SCORING Magazine","article_published_time":"2025-07-28T15:35:39+00:00","og_image":[{"width":2560,"height":1280,"url":"https:\/\/scoring.es\/magazine\/wp-content\/uploads\/2025\/07\/capas-artigos-25-scaled.png","type":"image\/png"}],"author":"Redacci\u00f3n SCORING","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Redacci\u00f3n SCORING","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/scoring.es\/magazine\/la-importancia-de-definir-objetivos-smart\/#article","isPartOf":{"@id":"https:\/\/scoring.es\/magazine\/la-importancia-de-definir-objetivos-smart\/"},"author":{"name":"Redacci\u00f3n SCORING","@id":"https:\/\/scoring.es\/magazine\/#\/schema\/person\/8736bc4e1f39ab794ba8abf397cd9637"},"headline":"La importancia de definir objetivos SMART","datePublished":"2025-07-28T15:35:39+00:00","dateModified":"2025-07-28T15:35:39+00:00","mainEntityOfPage":{"@id":"https:\/\/scoring.es\/magazine\/la-importancia-de-definir-objetivos-smart\/"},"wordCount":215,"publisher":{"@id":"https:\/\/scoring.es\/magazine\/#organization"},"image":{"@id":"https:\/\/scoring.es\/magazine\/la-importancia-de-definir-objetivos-smart\/#primaryimage"},"thumbnailUrl":"https:\/\/scoring.es\/magazine\/wp-content\/uploads\/2025\/07\/capas-artigos-25-scaled.png","articleSection":["Gesti\u00f3n"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/scoring.es\/magazine\/la-importancia-de-definir-objetivos-smart\/","url":"https:\/\/scoring.es\/magazine\/la-importancia-de-definir-objetivos-smart\/","name":"La importancia de definir objetivos SMART - SCORING Magazine","isPartOf":{"@id":"https:\/\/scoring.es\/magazine\/#website"},"primaryImageOfPage":{"@id":"https:\/\/scoring.es\/magazine\/la-importancia-de-definir-objetivos-smart\/#primaryimage"},"image":{"@id":"https:\/\/scoring.es\/magazine\/la-importancia-de-definir-objetivos-smart\/#primaryimage"},"thumbnailUrl":"https:\/\/scoring.es\/magazine\/wp-content\/uploads\/2025\/07\/capas-artigos-25-scaled.png","datePublished":"2025-07-28T15:35:39+00:00","dateModified":"2025-07-28T15:35:39+00:00","description":"A defini\u00e7\u00e3o de objetivos \u00e9 crucial para a estrat\u00e9gia das empresas. Para definir objetivos deve utilizar os objetivos SMART.","breadcrumb":{"@id":"https:\/\/scoring.es\/magazine\/la-importancia-de-definir-objetivos-smart\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/scoring.es\/magazine\/la-importancia-de-definir-objetivos-smart\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/scoring.es\/magazine\/la-importancia-de-definir-objetivos-smart\/#primaryimage","url":"https:\/\/scoring.es\/magazine\/wp-content\/uploads\/2025\/07\/capas-artigos-25-scaled.png","contentUrl":"https:\/\/scoring.es\/magazine\/wp-content\/uploads\/2025\/07\/capas-artigos-25-scaled.png","width":2560,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/scoring.es\/magazine\/la-importancia-de-definir-objetivos-smart\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/scoring.es\/magazine\/"},{"@type":"ListItem","position":2,"name":"La importancia de definir objetivos SMART"}]},{"@type":"WebSite","@id":"https:\/\/scoring.es\/magazine\/#website","url":"https:\/\/scoring.es\/magazine\/","name":"Scoring Magazine","description":"La revista efectivamente sobre gesti\u00f3n","publisher":{"@id":"https:\/\/scoring.es\/magazine\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/scoring.es\/magazine\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/scoring.es\/magazine\/#organization","name":"Scoring Magazine","url":"https:\/\/scoring.es\/magazine\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/scoring.es\/magazine\/#\/schema\/logo\/image\/","url":"http:\/\/scoring.pt\/magazine\/wp-content\/uploads\/2022\/11\/logo-site-heacer-RETINA.png","contentUrl":"http:\/\/scoring.pt\/magazine\/wp-content\/uploads\/2022\/11\/logo-site-heacer-RETINA.png","width":361,"height":93,"caption":"Scoring Magazine"},"image":{"@id":"https:\/\/scoring.es\/magazine\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/scoring.es\/magazine\/#\/schema\/person\/8736bc4e1f39ab794ba8abf397cd9637","name":"Redacci\u00f3n SCORING","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/scoring.es\/magazine\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3c36d8baf90683e8cfb720bc203bdfcd4c0ed330c85a5b664742a8985036fc78?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3c36d8baf90683e8cfb720bc203bdfcd4c0ed330c85a5b664742a8985036fc78?s=96&d=mm&r=g","caption":"Redacci\u00f3n SCORING"},"url":"https:\/\/scoring.es\/magazine\/author\/redaccion-scoring\/"}]}},"_links":{"self":[{"href":"https:\/\/scoring.es\/magazine\/wp-json\/wp\/v2\/posts\/1110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scoring.es\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scoring.es\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scoring.es\/magazine\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/scoring.es\/magazine\/wp-json\/wp\/v2\/comments?post=1110"}],"version-history":[{"count":2,"href":"https:\/\/scoring.es\/magazine\/wp-json\/wp\/v2\/posts\/1110\/revisions"}],"predecessor-version":[{"id":1114,"href":"https:\/\/scoring.es\/magazine\/wp-json\/wp\/v2\/posts\/1110\/revisions\/1114"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scoring.es\/magazine\/wp-json\/wp\/v2\/media\/1111"}],"wp:attachment":[{"href":"https:\/\/scoring.es\/magazine\/wp-json\/wp\/v2\/media?parent=1110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scoring.es\/magazine\/wp-json\/wp\/v2\/categories?post=1110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scoring.es\/magazine\/wp-json\/wp\/v2\/tags?post=1110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
El concepto SMART<\/strong> fue creado y publicado en 1981 por George T. Doran a trav\u00e9s de una publicaci\u00f3n titulada \u201cThere\u2019s a S.M.A.R.T. way to write management\u2019s goals and objectives\u201d<\/i> en la revista Management Review<\/i>.<\/p>\n Seg\u00fan esta metodolog\u00eda, para que los objetivos sean SMART<\/strong>, deben ser: espec\u00edficos, medibles, alcanzables, relevantes y temporales.<\/p>\n Ejemplos de objetivos que NO SON SMART<\/strong>:<\/p>\n Ejemplos de objetivos SMART<\/strong>:<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Es extremadamente importante que la definici\u00f3n de objetivos forme parte de la estrategia de las empresas. Para definir objetivos m\u00e1s acertados, debe partirse de una estrategia que los respalde. Los objetivos son los resultados que la empresa pretende alcanzar. En su definici\u00f3n, debemos garantizar que los objetivos sean SMART.<\/p>\n","protected":false},"author":62,"featured_media":1111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-1110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestion"],"yoast_head":"\n<\/p>\n\n
\n